Buff City made pumpkin

If you didn’t get enough pumpkin spice in our roundup last week, here’s more—a line of pumpkin spice bath, body and home products from Buff City Soap, with a cheeky ad campaign promoting it.

Callen made two 30-second spots with an amusingly gross premise—that these soaps smell good enough to eat. Which you really shouldn’t do.

If the actors look remarkably stoic while consuming the soap, that’s because it’s not actually soap—Callen’s production team made the bar of soap out of fudge, and the foaming hand soap from flat soda and edible bubbles. (The Buff City soaps, though, are certainly soapy—and would surely be harder to ingest.

“This is a category led by product and process; we wanted Buff City Soap to be the brand that has more personality than that. One that made ‘boring things’ like chores, fun. And nothing is more fun than a good ol’ fashioned PSA,” said David Hughes, managing director at Callen.

The national campaign went live last week in broadcast, social, digital and in-store.

“We’re thrilled to partner with Callen to bring awareness to the masses for what our fans love about Buff City Soap—that you can customize nearly every product we make for your body, home and laundry to smell amazing with our Pumpkin Spice fragrance,” said Chad Brizendine, chief marketing officer at Buff City Soap.

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